“There’s not a pitch that you go into, especially if you’re trying to reach young people, where you’re not talking about how important music is,” said Weintraub, noting that clients like State Farm, AT&T and Hilton Hotels have been asking more and more for music-based ideas. For his part, Young Guru plans to boost The Marketing Arm’s music capabilities. “[I’ll tap into] more than 20 years of experience engineering, DJ-ing and producing in the music industry,” he explained. “It’s given me an holistic perspective on what different people desire sonically.” Guru’s music startup, Era of the Engineer, will assist with the new role, which came about after Guru had worked with The Marketing Arm on a project with AT&T. “My team, Era of the Engineer, constantly has their ear to the streets,” he said. “We consider ourselves sociologists, and my team and I talk every day about what is driving our culture.” Curriculum Vitae Producer, DJ, engineer, 1996 – present Engineers and produces live shows for artists like Jay Z and Alicia Keys. Nominated for two Grammy Awards for his work with Common and Jhene Aiko. DJs around the world for clubs, private events and exclusive corporate sets for brands like Google and AT&T. medical university interview questions and answersCollaborated with Gatorade (to see what impact sound has on athletes) and BMW Design Group. Co-founder, Era of the Engineer, 2011 The social enterprise and advisory startup builds relationships between musicians and businesses. try these outThe Era of the Engineer Tour creator, 2013 Visited 13 colleges, including MIT, Cornell and NYU, to explain the creativity and problem-solving skills needed for engineering.
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